Brand Like a Rock Star : Lessons from Rock

Brand Like a Rock Star : Lessons from Rock

Brand Like a Rock Star : Lessons from Rock 'n' Roll to Make Your Business Rich & Famous by Steve Jones

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Author: Steve Jones
Page Count: 240 pages
Published Date: 21 Nov 2011
Publisher: Greenleaf Book Group Llc
Publication Country: Austin, United States
Language: English
Format: eBook
ISBN: 9781608321957
File size: 34 Mb
File Name: Brand.Like.a.Rock.Star.Lessons.from.Rock.'n'.Roll.to.Make.Your.Business.Rich.&.Famous.pdf
Download Link: Brand Like a Rock Star Lessons from Rock 'n' Roll to Make Your Business Rich & Famous
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Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

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